A Kodak moment? Yes, but....
By: Stefan KolleThis video was shot as an internal commercial, to stir up things a bit at Kodak. Due to it's popularity with employees, Kodak decided to release it, and it's burning up the numbers on...
View ArticleEven before the Ink Dries
by: Jonathan Salem BaskinKodak has just announced its new "Print and Prosper" marketing campaign, and I think it's utterly brilliant branding.read more
View ArticleCustomers, Not Conversations
Kodak is teetering on the brink of bankruptcy, turning to renting out space to tenants on its manufacturing campus, and shopping its 1000+ digital patents (selling intellectual property to stay in...
View ArticleIn Memoriam: Kodak Scenic Spots
I took my first Kodak Photo Spot (wiki) pictures at my spring break trip to the Disney World in the mid-1990s, and through all these years I've never stopped admiring their genius. It's a marketing...
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